‘Write me a blogpost about how AI can be used to generate blogposts.’
ChatGPT is all the rave in the last couple of months. If you gave ChatGPT this prompt, odds are that you will end up with a good blogpost.
But what makes a blogpost ‘good’? What is it for? Is it to filling space on a website? Is it for driving traffic? Is it to say something interesting? Or is it to inspire a change?
When I write a blogpost, I wrestle with an idea and examine it critically. The idea changes in my mind as I explore it. But more importantly, my own mind changes. Every post I write rewires my mind a little. And through this process, I also hope to change the reader’s mind.
I could end up with an AI generated post that is more interesting and more engaging than my own post. But doing so doesn’t change my mind very much. It is the practice of writing one on my own that brings about change. In fact, that is the very point of this blog. Regardless of how good AI becomes, it will change little in how I show up to my blog.
If the work we do is to fill space or drive traffic, chances are that AI will disrupt it. Yet, it is unlikely to disrupt the work we do to change the culture.