Maximization is costly

From a bunch of 100 sticks, how would you pick the longest stick? How would that approach be different from picking one that is long enough?

To pick the longest stick, you would have to consider the length of every single stick before you find your choice. With the long enough approach, the moment you find a suitable stick, you can stop looking.

Add two other parameters and your search turns way more complicated. Consider picking a stick based on length, width, material and cost. Imagine optimizing all those parameters with a 100 sticks. No wonder we emerge tired and exasperated every time we go shopping for clothes.

To maximize any decision requires a large amount of your time and cognitive resources. To maximize every decision is to end up fatigued and disappointed. Stick to good enough with most matters so that you can maximize the handful that matter the most.

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