The opposite is also true

We all have great ideas sometimes.

People with a scarcity mindset believe good ideas are rare, and they need to be hoarded. When one such person has a fantastic idea, they will protect it and keep it a secret. But since their idea isn’t exposed to the world outside, they receive no feedback. No community builds around it, and this idea doesn’t multiply or gain traction since it isn’t shared. This only confirms their belief that great ideas are rare.

People with an abundance mindset believe that good ideas are aplenty, and they need to be shared. Such a person will share good idea with the world. The world responds either by ignoring it, or by grooving with it, sharing it and improving it. A community builds around this idea. It merges with other ideas to give birth to new ones. It is only a matter of time before the same person has another great idea.

It is true that great ideas are rare. It is also true that they are abundant. You get to choose.

Why is Wordle so popular?

In the beginning of 2022, nobody had heard of Wordle. By the end of Feb 2022, everybody has heard of it. What makes Wordle so wildly popular?

Wordle isn’t a new game – I played a version of it on the back-benches in my university classes. It isn’t hard to code into a website – an amateur developer could do that in a day. It doesn’t use technology that is native to 2022. It isn’t particularly more fun than most online games out there.

Yet, in one respect, Wordle stands apart. Its creators only publish 1 puzzle a day. Once you solve that puzzle, you have to wait an entire day for a new word. You can play it in a couple of minutes, and come back the next day for another 2 minute hit of pleasure. The game always keeps you on the hook.

The popularity of Wordle serves as a metaphor for two principles

  • To make something a habit, design it so that you do a little bit everyday
  • Scarcity is key to keep people coming back for more