Carbon footprint was invented by British Petroluem to blame individual choices for climate change.
Several anti-littering campaigns were designed by plastic manufacturers to blame individual customers for the problems caused due to plastic waste.
Campaigns against cigarette butt pollution and underage smoking were sponsored by tobacco companies to shift the blame for smoking on the general public.
In all these cases, the companies that ran these campaigns ramped up production and amplified the very problems they were claiming to fight.
Whenever individuals are blamed for a systemic problem with mottos such as ‘we are all to blame’, or ‘we are in this together’, it might well be just another distraction, sponsored by the owners of that system.