Reframing selling

‘I see that you have worn-out tyres. Can I can sell you some new tyres.’

People usually recoil from the salesperson who tells them something like this.

‘Excuse me ma’am. I notice that your tires are worn-out past a point where it is safe for you to drive with them. They also reduce your car’s fuel efficiency. Would you be interested in new tyres? They will pay for themselves from the money they will save you.’

People are usually more receptive to the latter approach.

Sales is a dirty term because we often equate it with manipulation. But selling is actually an opportunity to solve another person’s problem in a manner that the solution is worth more to them than the money they spend on it.

Can we approach selling as a means to serve somebody rather than to make a quick buck?

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