McDonald’s doesn’t make the best burgers. The key to their success has merely been to deliver a consistent taste.
Indigo Airlines didn’t operate the fanciest flights. Yet, it became India’s most successful airline by ensuring a no-frills, consistent flying experience.
The Romans weren’t the best individual soldiers of the ancient world. But they ruled over the vast perimeters of the Mediterranian because they commanded the most consistent and disciplined armies.
Quality is the act of meeting a particular standard consistently. To deliver extraordinary quality is merely to produce ordinary results again and again and again.