Fighting fire with fuel

When an avid smoker sees a graphic warning on a packet of cigarretes, they feel anxious and troubled. When they feel anxious and troubled, they are likely to light up again.

When an obese person is led to feel guilty or shameful about their eating habits, they feel insecure. This feeling is likely to reinforce unhealthy eating.

Guilt and shame are often seen as a means to changing somebody’s behaviour.But if guilt and shame are the cause, how can they also be the solution?

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