Too true to be good

You might believe that the five rings of the Olympics stand for the five competing continents (with the Americas considered as a single continent).

However, this is a myth. Pierre de Coubertin, the creator of the Olympic rings, meant for them to represent the various countries of the world. The colours of the five rings, combined with the white background, had something in common with the colours of all flags of nations back in 1913, when they were created.

We often don’t let truth get in the way of a good story. The true story about your brand (or your self) is always at the risk of getting displaced by another story that is easier to spread and is more compelling.