Don’t mention it

A mattress store in LA bears a loud banner that screams out ‘HIGHEST RATED MATTRESS STORE IN CALIFORNIA’. If the store were really trustworthy, why would they need to advertise it on a banner?

I saw a person wearing a cap that said ‘Lions. Not sheep’. If he were truly a ‘lion’, why does he have to advertise it out on a cap?

The people who constantly go around saying they are smart are usually the ones that aren’t.

Certain qualities are best left unadvertised. The very act of advertising them turns them suspect.

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