There are no side-effects

A chemical factory manufactures batteries. The side-effect is that it pollutes its surroundings.

A soft-drink is tasty and gives us a rush of dopamine. Its side-effect is that a soft-drink habit could lead to obesity and diabetes.

Popping a pill can relieve your pain. Its side-effect is that too many pain killers can turn into an addiction and weaken your liver.

A domestic flight can bring a consultant face-to-face with a client in 3 hours. Its side-effect is the kilograms of carbon it belches into the atmosphere.

We have chosen to separate all our decisions into effects that are desirable to us and side-effects which aren’t. Yet, branding them differently neither amplifies their benefits nor diminishes their harm.

There are no side-effects. There are merely effects.

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