How can you tell if a product has been marketed well?
My marketing teacher from B-school gave me a useful thumb rule – having used a product, if you’re thinking about its price, it hasn’t been marketed well.
We buy a product only when we feel that it is worth more than what we paid for it. The job of a marketer is to render the price of a product irrelevant to its target customer. The higher the price, the more effective the marketing needs to be.