A transference of feeling

If leader can’t see her vision, her team won’t be inspired by it.

If a candidate isn’t keen on joining a company, he most likely won’t clear the interview.

If a salesperson doesn’t believe in the product they sell, unless they are peddling drugs, they are not going to sell very much of it.

As Zig Ziglar often said, selling is a transference of feeling. To be able to sell something, you need to first be able to feel it in your bones.

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