What problem of mine does that product solve?

Asking that question above could save your life from a ton of clutter.

A glittering product on the shelf is always marketed as a great solution. That impulse is often sufficient for people to make a purchase. However, in that moment, it helps to ask ourselves ‘what problem does that product solve’?

A shiny new blender might seem like a great addition to one’s kitchen. Besides, smoothies seem like a great addition to one’s diet. However, the question worth asking here is if you really have a problem that can be solved by smoothies.

Our brains leap toward solutions more readily than the problems they are meant to solve. The remedy is to restore the horse in front of the cart.

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