What if your supermarket shopping trip was a zero-waste activity?
You bring your own bottles and weigh them beforehand. You then fill them with grains, nuts, shampoo and chocolate, weigh once again at the counter and pay.
Would such a system even work? It would be inefficient and full of bottlenecks. The products would be more expensive. You lose out on industrial economies of scale. It would take forever for customers to shop at the store, and longer still for employees to restock it. In one word, it would be impractical.
And yet, there are such supermarkets in Berlin, among several others in the world.
Leading a zero-waste life is inconvenient. But people do it because it lends meaning to their lives.
What people often value more than convenience is to be part of a story that is worth telling.
Observations 