It makes no sense to build a social media with short clips of people dancing and lip-syncing. But millions of TikTok users beg to disagree.
It makes no sense for Justin Bieber to be more popular than Miles Davis, or Michael Jackson. Even as a teenager, though, he had more than a billion views on Youtube.
It makes no sense for Britain to leave the European Union. But a majority of Britons did not think so.
It makes no sense for people to be anti-vaxxers. Yet, millions of people in the developed world do not get their children vaccinated.
Why do people continue to doing what makes no sense to you? The easy, but lazy answer is to write them off as idiots.
Every mass movement that doesn’t make sense to you is an opportunity to dig a little deeper and discover something new about how the world works.