Let’s call it the ‘information cocoon’

Think about the printed newspaper that you once diligently read. Back then, the role of the media was to give us news that we needed, as opposed to the news we wanted.

Back in 2006, Cass Sunstein saw the world switching from physical newspaper to digital mediums. He prophesized the emergence of the ‘Daily Me’, a personalized newspaper in which each of us could select the perspectives we liked. In the last decade, the world has shifted to giving us the news we want rather than the news we need. Social media news feeds ensure that we are cloistered in a chamber filled with perspectives that affirm and strengthen our world view rather than challenge it.

We often talk about being trapped in an information bubble. I find this to be an inadequate metaphor. Sunstein also coined a fitting alternative – the information cocoon.

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