You are that person in your circle of friends who _______.
For most people, their friends would be able to answer this question more easily for them than they can for themselves.
People like to put you in a box – that is how the human brain works. Personal branding is simply a way for you to influence the box they choose. Framed that way, personal branding turns less icky and more pragmatic.
Branding is inevitable. Either you influence it or leave it entirely to other people’s discretion.
