More isn’t better

It took me five months to find out that my work laptop came with a touchscreen and a fingerprint sensor. Even then, a colleague had to point these things out.

Most gadgets are cluttered with features. This is due to our brains’ tendency to mistake more for being better. We all know how a digital camera with too many features is hard to use. And yet, when we are choosing between cameras to buy, our our mind whispers to us, ‘Someday, I might stumble upon the perfect moment to use “flash output compensation”, in landscape mode with semi-automatic focus. So let me choose wisely.’ The result? Our cameras, washing machines and microwave ovens come with more knobs and buttons than an airplane.

Bells and whistles are the salesperson’s trick to get into our heads. Don’t let them distract you from what is most essential.

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