Kirkland & Ellis LLP
Initially, I thought that using a person’s name on a business was a sign of vanity. But that opinion has changed with time.
It is (and always has been) hard to start and run a business successfully. Most business fail in their first few years. Knowing that, how can any business get the first few customers to care about them and trust them?
By putting their name on the business, the founders of these businesses stick their neck out. They signal skin in the game. You can see this more frequently in businesses where trust is paramount. That is why banking, accounting and law firms follow this convention more than others.
There is more to getting your name on a business than vanity. Courage, for instance.