The algorithm knows better

Have you noticed how your homepage on media sites today is filled with the sites’ own recommendations as opposed to your subscriptions?

On Netflix, I find it hard to scroll down and get to the show that I was already watching. On Youtube, my own subscriptions are tucked away on the side. Medium.com makes it hard for users to find the publications they follow. All of these websites vie for every minute of their users attention. Through rigourous testing, they know that the algorithms know what their users want better than the users themselves.

The algorithm is watching you. It knows what you want right now.

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