One level deeper

A McDonald’s meal is boring, unhealthy and mundane. Yet, behind the McDonald’s restaurant around every street corner is a wonderful, artistic vision of consistency and crafting an excellent service that is not dependent on the people who deliver it. The “what” of McDonald’s maybe boring, but the “how” is fascinating.

How long do the fries have to simmer in the hot oil so that they roast to the perfect extent, and taste the same every single time?

How do they preheat heat the buns to a particular temperature?

How do all their stores maintain the same impeccable standard of cleanliness?

How do they make it so easy that college kids can do it well enough?

How do they do all these things, and yet service every order within 60 seconds?

What appears mediocre, boring or mundane is often more interesting beneath the surface.

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