On my day job, I automate processes using a software. Whenever we face an issue with the software, we raise a ticket with the vendor. The contents of the ticket may vary based on the problem we face, but one thing remains consistent – we unfailingly set the urgency level on the ticket to the highest possible value.
“Urgency level – Critical.”
Taking the other perspective, this is true of several things that land on our desk with the urgent label .
“The nice things about things that are urgent is that if you wait long enough they aren’t urgent anymore.” – Amos Tversky.