Too many destinations

Barry Schwarz, in his book on the paradox of choice, tells us how one way to sell no marmalade at all is to stock every flavour. When there are too many options, it is easier to simply not pick one.

One consequence of the digital age is that somebody is always telling us how we could do anything – through videos, blogposts, articles and every other shareable form.

The enemy of achievement isn’t as much an obstacle as is too many alternatives. When we have too many destinations at the same time, we end up travelling nowhere.

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