Too many destinations

Barry Schwarz, in his book on the paradox of choice, tells us how one way to sell no marmalade at all is to stock every flavour. When there are too many options, it is easier to simply not pick one.

One consequence of the digital age is that somebody is always telling us how we could do anything – through videos, blogposts, articles and every other shareable form.

The enemy of achievement isn’t as much an obstacle as is too many alternatives. When we have too many destinations at the same time, we end up travelling nowhere.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s