What marketing is becoming

How do we market? Do we create a good product or service based on our beliefs and assumptions, and get the word out? Or do we listen in to our customers, understand their aspirations and give them what they need?

Conventional marketing was more of the former – to create a movie, develop a product and publicize it on hoardings, leaflets and TV advertisements. To market average products to the masses that are “normal”.

But every normal person is a weird person we do not know well enough. With the advent of the internet and digitization, we have seen a shift. We now serve niches that serve the quirkiness of every individual.  To market today is to move from the mass of normal to the niche of the specific, the quirky, the weird and the unique.

Today, everybody has a voice. Are we willing to listen?

Inspiration: This is Marketing – Seth Godin

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s