Everybody wants to bet on a winning racehorse.
Stephen King writes about how he received a string of rejections, until he became a little successful. In his own words: “One thing I’ve noticed is that when you’ve had a little success, magazines are a lot less apt to use that phrase, ‘Not for us.’”
The hard work, then, is to make that first breakthrough – to get a nose ahead in the race. And thereafter, you just have to convey that to your audience and they would willingly invest in you.
Because everybody wants to bet on a winning racehorse.