Mean one thing

If you mean one thing to your audience, every interaction is likely to be impactful.

If you mean ten things to ten different people, you are likely to make the tenth of an impact. And this is without considering the cost of switching between those ten things – the cost of wearing different masks, different costumes and speaking different languages.

When it comes to leaving a mark, depth beats breadth. That is why it is called an “impression”.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s