What caricatures teach us

“Failure is unimportant. It takes courage to make a fool of yourself.” – Charlie Chaplin

Chaplin_caricature

Source: Greg Williams

Caricatures are curious. They are wildly out of shape and proportion. And yet, 10 out of 10 people would identify good old Charlie Chaplin above.

Our minds are great at noticing whatever stands out. Even without our conscious knowledge. A good caricature artist takes note of those features and amplifies them in her drawings.

We could all learn from caricature artists to think about what distinguishes us, our companies or our work, amplify it and get the word around.

If I were the only dealer of Channapatna puppets in Stockholm, people would hear about it. At least the ones who need to. Instead, if I chose to blend in and called myself a toy seller, I am sure to be ignored.

It often helps to get the word around. And doing so has never been as easy as it is today.

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