An effective measure is one that is easy to implement, but delivers large value. A wasteful one is difficult to execute and yields the smallest value.
The default mode of the world is not to think about effectiveness or waste. It is to see what everyone else is doing and “benchmark”. Busyness becomes an end in itself and efficiency is emphasized over effectiveness. Because efficiency, the ratio of output to input, is easier to measure than effectiveness.
In today’s dynamic world, the large scale replication of a single solution to fit all customers is no longer viable. Every bit of waste generated is an opportunity for a smaller, fresher organization to capitalize on, scale, grow exponentially and challenge established players.
They turn things upside down by prioritizing value over waste.