Time does not grow on trees

We have always been instructed not to waste. More so if you grew up in the Indian middle class like I did. The result was shopping at discount super-markets, not wasting a single morsel of food and learning the value of every rupee we spent.

Frugality is a great virtue, but sometimes, we forget the trade-offs involved.

To shop at wholesale supermarkets requires one to drive to the outskirts, spend a couple of hours shopping and standing at large check-out queues. All of those things costs us our time – the all important non-renewable resource that we waste without many qualms.

That is because our accounting systems do not track time. It does not appear as left-overs that are thrown away from our plates. Nor does it appear in our bank-account or credit card statements.

And without this accounting, there is no accountability.

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